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How To Become A Successful Freelance Interior Desi
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How To Become A Successful Freelance Interior Designer

20 May, 2018    0 Comments

A freelance interior designer is the one who provides independent interior design services without working for any company as an employee. These individuals are not restricted to a particular company and generally are not backed by any company. The job of a freelance interior is also more flexible as they can choose their work timing choices, projects, designing style and their own service cost.

Freelance interior designers also specialise in a particular field like restaurant, hotel interior designing, or residential interior designing. Some also specialise in various styles like modern, traditional, country, and many more. The biggest challenge in being a freelance interior designer is to continually find work and develop a loyal client base.

If you are a new graduate in interior designing, or an employee interior designer looking to spread wings in the market and get into freelance, here are some essential tips and advice which you should not miss.


Challenges and Duties While Working as a Freelance Interior Design Business

Being a freelance interior designer, you will be accountable for a large number of duties regularly. Here are some tasks which you'll need to handle:

  • Reach out to clients through advertising, sales letters, proposals, etc.
  • Learn and understand client requirements, budget needs, choices, and preferences of the client.
  • Share various ideas with clients and move forward with the designing process.
  • Provide advice and consultation to the clients regarding space planning, layout, furniture, and decor.
  • Provide an estimate of the cost required for material & designing.
  • Coordinate and appoint workers and technicians for completing the project.
  • Suggest changes for better functionality and visual appeal of the space.


Skills Necessary for Being a Freelance Interior Designer

If you wish to become a freelance interior designer, mere formal education is not enough. You would also need to inculcate specific skills to be successful. These include:

  • A freelance interior designer should be extremely creative and artistic for pleasing the clients
  • Accurate knowledge of the materials, textiles, fabrics, colours and other things required to carry out a project
  • You must possess market sense, strong negotiating skills, and interpersonal skills
  • Ability to understand the needs of the clients, even when they are unclear about what they want
  • Outstanding presentation skills and ability to work for long hours
  • Strong computer skills to present blueprints or research online


What You Need to Do to Be a Successful Freelance Interior Designer

Apart from the tireless hard work, you will also need to do this to excel in your business:

  • Stay aware of the current trends which are in vogue.
  • Make that your fee structure is reasonable. Some freelancers also keep their fee lower to attract more clients.
  • Learn to be organised and manage different projects simultaneously.
  • You must also learn how to say no in case of unreasonable demands from your clients.
  • Find more and more innovative ways of marketing.
  • Get indulged in digital marketing and social media marketing. These are the means which can help you not only in achieving a good client base but also in building your reputation as a capable interior designer. For this, you will have to have an attractive website with an outstanding photo and video display and even a blog which tells about your uniqueness as a designer and your ideas. You should also indulge in social media marketing through platforms like Facebook, Instagram, Pinterest, Twitter and so on for reaching out to your target audience.


Even though you can follow all the recommended tips and advice, being a freelance interior designer is not an easy task.

So to help you out, Floma has come up with a platform, bridging the gap between designers and clients. We will help you with our suite of digital marketing tools to expand your clientele and grow your business.

Simply register as a Floma pro today to get started! And yes, if you have any comments or questions, don't forget to share them in the comments below!

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